Sure Maximum Protection is an advanced formula specifically designed to provide scientifically proven wetness protection for women who need the very best.

It is formulated with TRIsolid, innovative body responsive technology which contains three important components: 1) The maximum wetness protection ever from Sure. 2) Encapsulated odour-fighting technology. 3) Skin moisturising ingredient.

Why apply Sure Maximum Protection at night? Research shows that body temperature is not constant throughout the day, rising during the day and cooling at night. Under normal conditions body temperature varies from a night-time low of 36.5C to midday high of 37.2C.

The rate we sweat is affected by these temperature variations. At night while the body is at rest sweat glands are least active and skin is more receptive to Sure Maximum Protection. This gives the formula time to work and build a strong level of protection for the day ahead.

How is the Sure Tri-SolidTM formulation kinder to skin? The Sure TRIsolidTM formulation provides wetness protection without irritation and discomfort. It contains Dimethicone, a skincare ingredient, which is commonly found in skincare products and skincare lotions.

What is the difference between deodorants and anti-perspirants? Normally body temperature is in balance (i.e. the heat generated by the body is the same as the heat leaving the body). However, when more heat is generated this balance shifts and the body becomes too hot.

To re-establish the heat equilibrium, the body needs to increase heat output.

This is achieved by sweating. Sweating can also occur in emotional situations when a person becomes nervous or embarrassed.

Anti-perspirants reduce sweat by controlling the flow of underarm perspiration and masking body odour. Deodorants, on the other hand, prevent odour by using fragrance and by reducing the levels of underarm bacteria. However, deodorants alone do not stop sweating.